Celebrating wine where summer lives
Sun on your face, a cool glass in your hand – music in the air, glasses clinking, the scent of grilled food or fine cuisine: summer is peak season for wine. And not just in your glass. Across many regions, the fruit of the vine is celebrated – sometimes with fireworks and flair, sometimes with picnic blankets and barefoot ease, sometimes with gourmet bites or the smooth notes of a jazz band.
The most beautiful summer wine events do more than offer great wine – they bring people together. They prove that wine is more than just a drink. It’s an occasion. A mood. A way to say: this is the good life.
How does wine turn summer into an experience?
Here are four event formats that show how many different, colourful and sensory ways wine can be celebrated in summer.
1. The wine & music summer – where vineyards become a stage
Example: Melodic Wine
A good drop in your glass, soft beats in your ears, and a summer breeze in your hair – Melodic Wine brings together what truly belongs: wine, music, and people who appreciate the perfect blend of taste and atmosphere.
This small yet exquisite wine festival fuses electronic sounds with a relaxed open-air vibe, featuring DJs, live acts, and a silent disco under the stars – all at four unique locations across Germany.
While DJs and live musicians on saxophone and violin create real goosebump moments, exclusive wine stands from regional wineries invite you to taste, explore, and enjoy. Expect fresh summer wines, exciting new discoveries, and plenty of good vibes in your glass. And because no culinary wish should go unfulfilled, food trucks serve up a street food fireworks display – making Melodic Wine a true feast for all the senses.
Typical for this kind of event:
- Music festivals in wine regions or cities
- Enjoyment culture with style and a casual atmosphere
- Wine as an integral part, with local wineries showcasing their finest selections
2. Summer wine festivals – streets, vibes, and sunshine in a glass
Example 1: Stuttgarter Weindorf, Germany
Where the city centre turns into a sea of benches, fairy lights and wine glasses, that’s where summer truly lives. At the Stuttgarter Weindorf, people don’t swirl, sniff and spit – they drink. With joy, humour and a strong sense of local pride.
Often, the winemakers themselves are behind the stalls, pouring wine and chatting with guests. It’s less about terroir talk and more about togetherness. And if the Trollinger comes in a plastic cup now and then? No one minds – the point is to raise your glass, not your standards.
Example 2: La Grande Festa del Vino – The Great Wine Festival, Italy
Example 2: La Grande Festa del Vino – The Great Wine Festival, Italy
Wine meets la dolce vita: Once a year, the beautiful Villa Farsetti in Santa Maria di Sala (near Venice) becomes a paradise for wine lovers. At La Grande Festa del Vino, over 300 top wineries from Italy and around the world gather to share their finest bottles with an audience that appreciates wine as much as the setting.
Between Venetian elegance, historic walls and laid-back summer vibes, hundreds of wines can be discovered – accompanied by regional delicacies, live music and the unmistakable flair of the lagoon. A feast for all the senses – and a must for anyone who wants to not just drink wine and Italy, but truly experience them.
Special case with festival flair: La Batalla del Vino, Haro (Spain)
The wildest wine celebration in the world: On 29 June 2025, Haro in Rioja turns into a battlefield – and the weapon of choice is wine. What starts as a traditional toast to honour Saint Peter quickly escalates into a full-on wine fight: thousands of people splashing each other with red wine from buckets, bottles and water pistols. Afterwards? The party continues – with Rioja in your glass… and probably also in your hair.Typical for this kind of event:
- Local town or village festivals where wine takes centre stage
- All about regional roots, easy-going vibes and enjoyment without the fuss
- Often a laid-back mix of music, food and direct contact with the winemakers themselves
3. Wine & Culinary Events – Summer for All the Senses
Example: ‘Fête de la Fleur’, Bordeaux (France)
When Bordeaux becomes a stage and the great names of the wine world gather to celebrate the flowering of the vines, it’s all about style – and flavour. At the Fête de la Fleur, a festival of wine and culture, gourmet menus are served, legendary château wines are poured, and the best part? The tables are set under the open sky.
The atmosphere is elegant but never stiff – more like summer slipping into a dinner jacket for the evening. A light-filled drone show with 500 illuminated drones forms stunning motifs around the theme of wine, delighting guests with a touch of modern magic.
Typical for this type of event:
- High-end culinary events, often hosted at wineries or historic venues
- A blend of fine dining and exceptional wines
- Wine as part of a curated, staged experience – festive, refined, and ideally a bit exclusive
4. Winemaker Events & Summer Tastings – Up Close and Personal
Not everyone wants to squeeze into a crowd or sip wine at a town fountain when it's 35 degrees. For those who prefer things a little closer to the source, many wineries offer small, charming events in summer: open-air tastings in the vineyard, sundowner sessions on the terrace, cellar tours followed by a picnic, or brunch among the vines.
What makes these events so special is that you don’t just discover the wines – you also meet the people behind them. You hear stories about rainy harvests, sunburnt shoulders, or why a wine suddenly got the name "summer bliss."
It’s these personal moments that give a simple glass of Riesling at sunset unexpected depth – no big stage required.
Typical for this type of event:
- Held directly at wineries or in the vineyards
- Often family-run, with a personal touch
- Intimate tastings, relaxed vibes – perfect for a mental mini-break
Summer Brings Wine to Life
Whether you're dancing between the vines, clinking glasses in a historic town square, or quietly sipping under a canopy of leaves – in summer, wine comes alive. It becomes more than just something to drink. It becomes something to feel. And whether you're after fine dining or just want to raise a glass with good friends: Somewhere out there, there's a place where summer wine takes the lead – just as it should. So grab your sunglasses, pour yourself a glass – and celebrate where summer lives.
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